A Science-Backed Cognitive Framework

The Intelligence Loop

You can increase your intelligence. Not by learning more, but by running a better process. The equation is simple. The results compound.

I = M × C × U × T
Intelligence = Model Quality × Courageous Action × Update Efficiency × Transfer Power
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The Four Variables

Intelligence is multiplicative. Improve any variable and the entire system accelerates. Let any one collapse to zero and nothing else matters.

M
Model Quality
How well you understand how the world works. Not how much you know, but how organized, connected, and accurate your mental picture is.
C
Courageous Action
The bridge between knowing and doing. Acting consistently in the face of uncertainty. Without this, everything else is theoretical.
U
Update Efficiency
How quickly and honestly you change your thinking when reality proves you wrong. Ego is the enemy here.
T
Transfer Power
Applying what you learned in one domain to solve problems in a completely different one. Seeing the skeleton beneath the skin.
The Zero Rule: Because this is multiplication, any variable at zero makes your entire Intelligence score zero. A genius who never acts (C=0) scores the same as someone who never learns. Your weakest variable is your biggest opportunity.

9 Modules. One Operating System.

1
The Intelligence Lie
Why IQ is broken and intelligence is not what you were taught
2
The Loop Nobody Taught You
The natural learning process school trained out of you
3
The Equation
I = M x C x U x T formalized. Your self-diagnostic assessment.
4
M: Model Quality
Compression Cards, the Feynman Test, and the Prediction Drill
5
C: Courageous Action
Why courage is a cognitive variable, not a personality trait
6
U: Update Efficiency
The After-Action Review and the war against ego
7
T: Transfer Power
Skin vs. skeleton. Seeing patterns across every domain.
8
The Flywheel, Decay, and the AI Test
How variables compound. How comfort kills. How AI reveals who was actually thinking.
9
Your Monday Morning
The 30-Day Challenge. Your action plan. Your letter to yourself.

Grounded in Research

The Intelligence Loop draws from decades of cognitive science, learning theory, and real-world coaching application.

Multiplicative Performance Models

Cognitive psychology research shows performance is constrained by bottleneck variables. Improving the weakest link yields disproportionate gains. This is the mathematical logic behind I = M x C x U x T.

Desirable Difficulty (Bjork, 1994)

Learning that feels easy does not last. Growth requires operating at the edge of competence, making mistakes, and adjusting. The Courageous Action variable captures this empirically.

Bayesian Updating

The process of revising beliefs based on new evidence is foundational to rational decision-making. The After-Action Review protocol adapts military debriefing methods proven to accelerate learning.

Structure Mapping Theory (Gentner, 1983)

Analogical reasoning depends on recognizing deep structural similarities across domains. The "skin vs. skeleton" framework in Module 7 makes this research practical and executable.

Dr. Jeff Bullock

About Dr. Jeff Bullock

18 years at CVS Health. Pharmacy clerk at 19 to district leader overseeing dozens of locations, hundreds of employees, and millions in revenue. PharmD from Temple University. Started at Xavier University of Louisiana.

"I was memorized, not smart. I could pass any test, but I could not think from first principles. The Intelligence Loop is the framework I wish someone had given me 20 years ago. It changed how I coach, how I build businesses, and how I raise my kids."

Today Jeff leads PRISM AI Consultants, working with business owners and professionals to build intelligent systems. The Intelligence Loop is the cognitive architecture underneath everything he teaches.

PharmD AI Systems Architect Executive Coach Author Learning Science Researcher

Start Running the Loop

Self-Paced
$197
One-time payment
  • 9 modules with rich lesson content
  • Audio narration for every module
  • 9 comprehension quizzes
  • The complete 30-Day Challenge framework
  • Interactive intelligence assessment
  • Exercises: Compression Cards, Feynman Test, AAR, Analogy Journal
Enroll Now
Cohort (Coming Soon)
$497
Next cohort TBD
  • Everything in Self-Paced
  • Weekly live calls with Dr. Jeff
  • Accountability pod (small group)
  • Direct feedback on your loop
  • Personalized coaching on your weakest variable
  • Certificate of completion
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